Media Mentions8.22.25
'Force Multiplier': Competing For Talent, Clients and AI Adoption Has Big Law CMOs Spinning Many Plates

B&T Chief Marketing Officer Trish Lilley was featured in a Law.com article discussing how client expectations and rapid technological change are shaping the way law firm marketing leaders approach AI adoption, talent development, and competitive positioning.
In the article, she highlighted how client-driven expectations are fueling innovation and how experienced business professionals help firms stay effective and competitive. Read the full piece here.
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